Welcome to the Media Martech podcast. Today, we have a special guest, Cammie Wilma, the Chief Marketing Officer of Claesson AB. Claesson AB is a leading healthcare technology company that focuses on developing innovative solutions to improve patient outcomes. Cammie, it’s great to have you on the show.
Cammie: Thank you for having me.
James: Can you tell us a little bit about Claesson AB and its mission?
Cammie: Claesson AB is a healthcare technology company that’s dedicated to improving the lives of patients. Our mission is to develop innovative solutions that help healthcare providers deliver better care and improve patient outcomes. We focus on developing technologies that streamline processes, improve communication, and provide patients with more personalized care.
James: That sounds very interesting. What are some of the challenges you face in marketing healthcare technology products?
Cammie: One of the biggest challenges we face is communicating the value of our products to healthcare providers. Healthcare providers are often resistant to change, and they may be hesitant to adopt new technologies, even if they can improve patient outcomes. We also have to navigate the complex regulatory landscape in the healthcare industry, which can be challenging.
James: How do you approach marketing to healthcare providers who may be resistant to change?
Cammie: We take a very customer-centric approach to marketing. We work closely with our customers to understand their needs and pain points, and we develop solutions that address those needs. We also focus on building relationships with key opinion leaders in the industry and leveraging their influence to promote our products. Finally, we use data and analytics to demonstrate the value of our products and the impact they can have on patient outcomes.
James: That’s a great approach. Can you tell us about a successful marketing campaign you’ve run in the past?
Cammie: Sure. One of our most successful campaigns was for a new patient engagement platform we developed. We partnered with a leading healthcare system to pilot the platform, and we used their success story as a case study to demonstrate the impact our product could have on patient outcomes. We also leveraged social media and email marketing to reach a wider audience and generate interest in the product. The campaign was very successful, and we were able to generate a lot of leads and close several new sales as a result.
James: That’s fantastic. What advice would you give to other marketers who are trying to market healthcare technology products?
Cammie: My advice would be to focus on the value your product can provide to patients and healthcare providers. Understand their needs and pain points, and develop solutions that address those needs. Build relationships with key opinion leaders in the industry and leverage their influence to promote your products. Finally, use data and analytics to demonstrate the value of your products and the impact they can have on patient outcomes. If you can do those things, you’ll be well on your way to success.
James: Thank you so much for joining us today, Cammie. It was great to learn more about Claesson AB and your approach to marketing healthcare technology products.
Cammie: Thank you for having me.